The 15^th China International Trademark and Brand Festival, with the aim of "PROVIDING SERVICES FOR BRAND BUILDING PROJECTS AND FOSTERING FAMOUS BRANDS IN CHINA" and the theme of "Inheritance, Evolution, Sharing", will be held in Taiyuan City, Shanxi Province, from September 5 to 8. Events such as the China Trademark Annual Meeting and the China Brand & Trademark Exposition will be held during the festival.

Focusing on the whole chain of trademark and brand registration, protection, utilization, management, and service, over 20 parallel sessions will be hosted during the 19th China Trademark Annual Meeting. In addition to classic sessions as retained, new events will be introduced this year, including sessions themed on "AI and Intellectual Property Protection", workshops on intellectual property in cultural relics and cultural tourism, and sessions on the integrated development of intangible cultural heritage, time-honored brands, and geographical indications.

(Source: website of China Trademark Association)